Company News, New Products

Kenvue Launches Aveeno Baby Healthy Start Wash and Balm

Safe enough to use on infant’s skin from Day 1.

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By: TOM BRANNA

Editor

For decades, pediatricians advised parents and healthcare workers to avoid putting lotion on newborn skin during the first day of life…not anymore. Aveeno’s new newborn skincare line features a wash & balm duo that are safe to use from day one, according to Kenvue.   Aveeno Baby Healthy Start Newborn Balm is a rich, emollient balm inspired by the multifunctionality of the vernix to nourish and maintain the newborn skin barrier, their shield from germs and irritants. It is a hypoal...

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